The influence of Gustavo Cerati in the popular culture of Latin America is gigantic. Since the release of Soda Stereo's eponymous debut in 1984 and until the 2010 stroke that has him in a coma as of this writing, Cerati produced songs that defined a couple generations, with lyrics that expanded our collective (and sexual) imaginations. But one aspect of his impact in popular culture normally goes unmentioned: his impeccable and normally ahead-of-the-curve sense of style.