Your Phone Wishes It Were This Camera

By: Joel Marino

Phone cameras are such a standard part of our lives these days that we forget good old-fashioned point-and-shoots haven’t gone the way of the dinosaurs... yet.

This is why we can appreciate something like TheQ, a new clicker out of Sweden that playfully embraces its own anachronism. Its veneer is all retro, with clean, minimalist lines and a selection of splashy colors that would’ve been at home in the mod ’60s.

But this thing also recognizes that times have changed—“profile-picture worthy” is our new “Kodak moment,” after all. With that in mind, the camera’s sole mission is to get photos uploaded to the user’s social media sites of choice (save a noticeably absent Instagram) as quickly as possible thanks to a built-in 3G connection. So after taking that umpteenth picture of a sunset over some palm trees, all we do is click a button and the photo is zapped to either our Facebook account or a special pic-editing website called TheQ Lab that also acts as a pixelated archive.

Another of the camera’s draws is its innovative use of the flash. There’s no blinding beam on this baby. Instead, its designers have equipped it with an LED snugly wrapped around the lens. This light gives off a gentler glow than what we’re used to from even most phone cameras. And as an added bonus, the camera’s also completely waterproof.

So, midnight photo shoots off the Great Barrier Reef? Yeah, that’s our new thing.

Joel Marino is a NYC-based freelance writer and editor who enjoys traveling and saying “I told you so” as much as possible. When not writing, he spends his time on a never-ending quest to find the perfect empanada.