Soccer Style from Down Under

By: Juan Mesa

The story of 3nil began in 2009, when Australian designer Dan Gribbon decided to start a line of clothing inspired by soccer culture. He wanted something beautiful and different from the usual team jerseys that seem to serve no purpose other than to generate income for the teams and sportswear companies. The clothing equivalent of Pep Guardiola when compared to José Mourinho—something that wins with style instead of just serving a purpose.

And that means elegant minimalist designs on 100% cotton T-shirts. Like the silhouette of Lio Messi’s head in the colors of FC Barcelona. Or stylish renditions of legendary football moments like Maradona’s Mano de Dios.

Beyond that, they have accessories like wood iPhone covers that will make any Liverpool FC fan’s heart sing. And posters that give soccer stories—like that one about the power of Alex Ferguson’s voice—industrial qualities.

For this year’s World Cup, their offensive tactic is to release an especially themed collection of posters that will begin with prints for both the current World Cup trophy and the original Jules Rimet.

They ship everywhere (they claim to have sent stuff to every continent but Antarctica), but remember one thing: the prices are in Australian dollars, mate.

3nil, online now

Juan Mesa is a freelance writer based in New York City. He covers soccer and Latin music. When he's not writing, you can find him watching soccer games, talking about soccer or collecting soccer memorabilia. To relax, he plays house music vinyls.