A Cooler Full of SummerBy: Manero
When does the summer begin?
Some people say on June 21. But we beg to differ. The summer starts when Corona says so.
Why? Try to imagine a pool party or the perfect beach day without cold Coronas in the cooler.
And Corona wants to keep the sun shining for you until September. Because they’ll be giving you the chance to win prizes and summer experiences if you engage with the themes they’ll be announcing week after week. It’s called Fill Your Summer, and you certainly don’t want to miss it.
So what do you need to do to compete for prizes like a trip* to New York or a four-person backyard spa? Just have fun. Carry on as you normally do during the warm days—find your new favorite bar, play in the sand or show your skills on the grill—then visit CoronaSummer.com for the weekly theme and submit a photo through the website.
It’s that easy.
The tricky part is to snap that perfect selfie of you scoring a goal without messing up your Ronaldo hairdo.
But you don’t need to stress about it. You have 18 weeks to pull it off.
LOGISTICS: Fill Your Summer, taking place now